7 Low Cost Marketing Tips

September 6, 2008

business woman cheering As a woman business owner, you have to start looking at marketing as an investment rather than an expense. And remember, no matter what your business is, you’re really in the marketing business.

So here are seven low cost marketing strategies to help you get started bringing in revenue.

1.) Free Advertisements - there are places where you can run free ads offline and online

2.) Speaking - every chance you get give a talk or presentation about what you do, you can do talks in your town and give talks on internet radio and podcasts.

3.) Create FREE reports and leave them wherever you go, hand them out, offer them on your website by using an opt in box to obtain the website visitor’s contact information.

4.) Write a blog, this will generate a little “buzz” about you and attract readers to your site. You’ll build a “following” and get known as an expert, people like to buy from experts.

5.) Write articles and submit them to online article directories. Fax them to radio shows, magazines and television shows that market to your target market.

6.) Put flyers around town on bulletin boards in coffee shops, libraries, community centers, grocery stores, and day spas.

7.) To build your expertise on the internet you can post helpful responses in discussion forums, make sure to include a signature line, avoid apparent self-promotion.

Those are just a few steps to get you started, while they won’t get your phone ringing off the hook, they are good, low cost ways to start any marketing campaign.