Market Plan Checklist for Small Business

Have you analyzed the market for your product or service? Do you know which features of your product or service will appeal to which market segments

In forming your marketing message have you described how your product or service will benefit your customers??

Have you prepared a pricing schedule?

What kinds of discounts do you offer, and to whom do you offer them?

Have you prepared a sales forecast?

Which media will you use in your marketing campaign?

Have you planned any sales promotions?

Have you planned a publicity campaign?

Do your marketing materials mention any optional accessories or added services that consumers might want to purchase?

If you offer a product, have you prepared clear operating and assembly instructions, if required? What kind of warranty do you provide? What type of customer service or support do you offer after the sale?

Do you have product liability insurance?

Does your packaging appeal to your target market?

Do you need to patent your product?

What are your product distribution channels

Have you prepared job descriptions for all of the employees needed to carry out your marketing plans?