Increase Your Opt In Rates

September 2, 2008 by Heather Jumah 

This is a simple strategy to increase your opt ins rates on your website.  Put your opt in box in your sales copy.  Make sure the “offer” that you make is relevant to what you are selling and will give the reader an “instant” solution to their “problem”.  The trick is to craft the opt in offer so that it is irresistible to the reader by the time they get to the offer in your copy.  You can offer your “general” freebie in the right upper hand corner of all of your website pages and add the opt in box in the copy to promote a very specific offering relevant to whatever you are selling in your salescopy.  This gives you another opportunity to capture names and email addresses. Now go get ‘em!

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