Does BMW Sell Cars To Women?

This is the picture in an ad for used BMWs, the text that goes along with it? YOU KNOW YOU’RE NOT THE FIRST.

Does BMW sell cars to women or only to men? Women (and men) let us know what you think about this ad.

Marketing Is NOT Selling!

  Most people equate marketing with the dreaded “S” word–Selling. Successful marketers know that marketing is not selling, marketing is about education.

What? Education? What does education have to do with selling you ask? Everything. Your position as a successful marketer is that you will educate as many people as possible about your service or product. When you come from a point of service, a point of educating consumers, all the dynamics change.

This is why it is so important to have systems in place to help you educate your prospects. For instance in my business Girls Who Network, we have several educational systems in place. We have the blog, which you’re reading, that provides a lot of useful information for our prospects. We have monthly newsletters that provides useful information, we have a free weekly call called Girl Power Hour that provides useful information and we offer strategy session that provide education as well.

Girls Who Network comes from a point of serving and educating the community, this way interested prospects have the opportunity to contact us and see if they want what we have to offer. By educating them we have broken down the traditional “I don’t want to be sold” barriers.

So think about your business. Rather than “selling” your prospects, how can you “educate” your prospects. Hey “teacher” try this and watch your sales soar!