Are You An “IT” Girl?

Are you the “IT” girl in your field or industry? If you want to take your business to the next level and become an “IT” Girl, there’s a great book you must read called It! by Paula Froelich.

Paula is the smart, savvy (of course,she’s from Ohio like me) gossip columnist at Page Six; the place for all things gossip.

Paula has seen first hand what it takes to become famous, she knows what works and what doesn’t. Whether you’re an aspiring actress or you want to be the “It” Girl in your local city, Paula gives you the scoop on how you can be fabulous, famous and HOT! To be a successful woman entrepreneur you must market, market, market and “it! 9 Secrets of The Rich and Famous That Will Take You To The Top” is a great place to learn PR basics.

Paula gives a lot of examples used by the fabulously famous and shows us how we can use the exact same techniques to claim our fame. So for all you wanna be “it!” girls out there, buy the book, take lots of notes and make “it!” happen.

Simple Secrets To Get More Sales

There are several different business strategies that you must be constantly thinking about when it comes to your business and keeping your customers happy. The most important concept to focus on when it comes to what product or service your business offers is what are your customers looking for and are you giving them what they want?  Another key concept is to provide your clients with a complete solution for their perceived problem.

Many women that I coach are providing products or services that they want their clients to have or what they perceive to be what their clients need, they’re not necessarily providing what their clients want.  Most people buy based on emotion and justify with logic, this is why it is necessary to do a psychological profile of your perfect client, this profile enables you to identify your client’s ”hot buttons”.  Once you know your client’s “hot buttons” you will know exactly which products or services to provide your client and you will never have to “sell” again.

• What if I can’t afford $50 per hour?
• What do you have to offer me?

Grow A Million Dollar Business

Grow A Million Dollar Business

 Join me on September 19th at 1pm EST and I will share the Secrets To Getting a Millionaire Lifestyle!

Would you like to know the “secrets” to transform your business from a small business endeavor to a multi-million enterprise?

Do you want to achieve financial freedom and peace of mind?

Some of the largest companies in the world today started as small one-person businesses in their home office, garage or the back room of another business. 

Did you know there are common elements that most millionaire business owners share?

The reason for the phenomenal success of many firms hinges on common elements that reveal the secrets of business growth.  These businesses “made it” because they had 3 things in common.  The right product offerings, impressive marketing savvy and solid management skills. 

Join us for our first event of the season ~ How to Grow a Million Dollar Business Summit ~ September 18-20, 2008

When you join us for the Grow a Million Dollar Business Summit you have the chance to meet and learn from some of the leading experts on wealth creation and management to get YOUR BUSINESS on the path to building a million-dollar enterprise. 

Our Mission is to “Empower You to Achieve and Exceed Your Financial Goals”

Here is the lineup of Star-studded Speakers who want to help you reach (and even exceed) your financial goals:

Tom Antion, President of Great Internet Marketing ~ From Small Town Kid to Internet Multi-Millionaire

Loral Langemeier, The Millionaire Maker ~ Building Leading & Protecting Your Business

Andrea Nierenberg, President The Nierenberg Group ~ Million Dollar Networking: The Sure Way to Find, Grow and Keep Your Busines

Kim Lavine, Inventor and Author of Mommy Millionaire ~ How to Build an Empire from Your Kitchen Table

Nicola Cairncross, President - The Money Gym ~ How to GROW a Million Dollar Business with a Wealth Mentor

Annie Jennings of Annie Jennings PR ~ The Mindset, Making & Marketing Of The Million Dollar Expert

Heather Juma of Wealth, Success and Women ~ How to Become a Millionaire Diva: Helping Women Create Riches in all Aspects of Their Lives

Elizabeth Gordon, Author of The Chic Entrepreneur ~ How to Grow a Million Dollar Business, The Chic Entrepreneur Way

Joyce Bone, Founder of Millionaire Moms ~ How Millionaire Moms Achieved Financial Independence ~ and You Can Too!

Melanie Benson Strick, Entrepreneur Success Coach ~ How to Build a 6- and 7 Figure Business Using the Power of Virtual Teams

Chris Ramey President, Affluent Insights ~ How to Market to the Affluent

Diane Keohohou, CEO - Direct Selling Women’s Alliance ~ How to Grow a Million Dollar Direct Sales Organization

Marilyn Jenett of Feel Free to Prosper ~  How I Attract Million Dollar Clients Using Prosperity Principles - and You Can Too!

Maria Marsala, Business Strategist, Author and former Wall Street Trader  ~  How to Grow a Million Dollar Business With a Mastermind Team

Sheri McConnell, CEO of Sheri McConnell Companies, Inc. ~ Why Creating a Membership Based-Business Is So Smart - The Millionaire’s Business Model

And MORE!

Read about the Speakers, learn more about the Program Topics and REGISTER for the event.

Read Testimonials of Past Events!

If you want to feel Empowered, Inspired and Enlightened, join us September 18-20, 2008!

Show Me The Money

Can you show me the money?

This is a favorite question I like to ask women business owners about their business. However, most of them can’t tell me that their revenue model or financial forecast is.

I know that many women like to think that they are in business to save mankind. Some may feel as if they are in it to spread their good knowledge and humanitarianism, but why would anybody start their own business if they didn’t want to make money? These same people are also the ones not forming nonprofit organizations and always complaining about debt and bills.

While it’s great to have a laundry list of “other” reasons as to why you’ve decided to start your own business, what good does that do if you’re struggling financially? What are the chances your business will survive long if you aren’t making money?

So lets take this time to talk a little about money.

Your revenue model explains exactly “how” you make money. How much you will charge for a product or for a service and how much it costs you to product the product or service.

Your financial forecast is next and this is where the fun part comes in. You get to decide how much money you’re going to make! Predict what you would like your sales to be for the next month, then put a marketing plan into effect making your sales goals a reality.

That’s all there is to it! It’s a very simplified version, but women just starting their own businesses can learn a great deal just by making a few financial strategic plans, which simplify your finances in a nutshell and make it so you have an idea of where you will be financially in just a few, short months.

Grab your calculators, ladies, and get to work. Figure out your revenue model and then your financial forecast. In very little time you just may see those numbers hit six figures!

The Secret To Attracting Perfect Customers

Who wants more customers? Everyone does! You’ve heard of “The Secret” well why not use those concepts to attract your “perfect” customers?

Here’s a “new” concept … stop selling yourself and your business! Yes, you heard me right, stop the selling! Focus on attracting your perfect customers.

This is a more powerful yet simple way to sell. Here are three simple steps:

• provide something people need or desire
• be visible
• WOW, every client, every time

Then your best advertising is: your happy, satisfied customers!

There is a fascinating book that is a complete “how to guide” on using this marketing strategy. The book is Attracting Perfect Customers by Stacey Hall and Jan Brogniez. This book shows you how the Law of Attraction can be applied in business, and how you can attract Your Perfect Customers too.

Increase Your Opt In Rates

This is a simple strategy to increase your opt ins rates on your website.  Put your opt in box in your sales copy.  Make sure the “offer” that you make is relevant to what you are selling and will give the reader an “instant” solution to their “problem”.  The trick is to craft the opt in offer so that it is irresistible to the reader by the time they get to the offer in your copy.  You can offer your “general” freebie in the right upper hand corner of all of your website pages and add the opt in box in the copy to promote a very specific offering relevant to whatever you are selling in your salescopy.  This gives you another opportunity to capture names and email addresses. Now go get ‘em!

Seven Simple Steps To Start Your PR Campaign

Entrepreneurs know that no matter how wonderful your product or service is, the key to success is getting the word out.  Most entrepreneurs mistakenly overlook PR because they don’t think their company is “big enough” or “successful enough”.  PR is a credible way to increase your profits and should be part of your business plan from Day One. Here are 7 simple steps you can use to start your PR campaign today .

1.) Create a 4-5 sentence announcement and send one out every 45-60 days.  Send it to your local Business Journal and the largest local newspaper in your area.  Send announcements out to any organizations, associations or alumni groups you belong to.  Start today.

2.) Create a press kit, post an online press kit for download on your website or blog.  Send your Press kit including a “pitch” letter out to the appropriate media contacts.

3.) Participate in online discussion groups, make sure to craft a signature file promoting a free offer on your web site, always make sure to include your web site url.

6.) Write articles.  Submit your articles online or to the op-ed sections of newspapers and magazines.  You can offer to write a regular column for your local daily or weekly newspaper.

7.) Contact media leads that are looking specifically for your expertise.  As a member of our Millionaire Diva Mastermind we provide you with 100+ fresh new media leads daily.  These are professionals in the media that are looking for information and experts, they are asking for you to contact them and they tell you exactly what information they need.

When you’re getting started the PR process may seem overwhelming to you, the key is to take the first step and get started, be consistent and you’ll build momentum, credibility and visibility.

Build A Team And Get Rich

 Everyone has twenty-four hours a day no matter what.  So how do wealthy, successful people maximize their time and get rich in the process?  They surround themselves with a team.

As women we have a tendency to think that we have to do everything.  But is that really the case?  Let’s see here…

Do you have to clean your own house in order for it to be as clean as you like it? 

Do you have to learn to setup Quickbooks and do your own bookkeeping if you’re going to have a business?

Do you need to spend time learning to build your own website if you’re not going to be a website designer?

Do you need to learn everything about the internet if you’re going to have a website?

This are all myths in your head, these are beliefs that you have that probably aren’t true. 

What if you hired someone to clean your house and that freed up four hours a week for you?   What if you hired a bookkeeper to set up your accounts and she took care of all your bookkeeping two hours every other week, how much time would that save you?  More than fours hours a month I’m sure.  Hiring those two team members could easily save you six-eight hours of time every week, that’s an entire work day every week!
How much time would you save if you hired someone to build your website and update it?  That alone would save your hours of  time and frustration.  Have you heard that saying “time is money?”, well it’s true.  Time is one of your most precious resources.  Have you ever thought about how your business would grow if you spent your time focused on the activities that you can do better than anyone else?  How many more hours a week would you have to develop projects or market to customers if you built a support team?  Your support team doesn’t need to just be in your business, your support team needs to support your life too, especially if you’re a mother with children.
So take the time and look at how you’re really spending your time.  Are you spending your time generating income or managing your business and your life?  How much income do you make as a manager?  This is the key to getting rich by managing your time and building a team.

If you don’t have an assistant, you are one. - Raymond Aaron

Network Your Way To Six Figure Success

 Network Your Way To Six-Figure Success!

by Heather Juma

If you’re like most women you don’t like the thought of going to a networking event.  Do you realize that networking is one of the most effective and least expensive ways to build your business? 
And when done properly networking can actually be fun.  If you follow the tips below, soon you’ll be networking with grace and ease, and you’ll be a “natural” networker.

1.) It’s not about you!  Yes, everyone else at the event is probably nervous and shy too.  So you’ll want to take the lead and start introducing yourself to others and then start introducing people that you’ve just met to the people you just met prior to them.  Everyone will view you as a leader in the group.

2.) It is about everyone else. Studies have shown that people rate the highest in popularity by others when they spend very little time talking about themselves and spend the majority of the time asking others questions and listening to them talk about themselves.  So spend most of your time listening instead of talking … that takes some of the pressure off doesn’t it?

3.) Be an actress.  People are attracted to other people with high energy, everyone will be attracted to you if you have a warm and friendly manner, a nice smile and lots of enthusiasm.

4.) Have good manners.  Always follow up the next day.  If you’re using email, send a note with an article of interest or a referrral.  And whenever you see something that might be of interest to them, send it to them.  This will help keep you “fresh” in their mind and establish you as a great resource.  Make the effort to”reconnect” once a month in a friendly, “just keeping in touch” sort of way.

5.) Be of service.  Always ask what you can do to assist them and then if possible help them out and if you can’t help them perhaps you know someone that can, give them a referral.

If you attend networking events regularly (consistency is key) and you follow the tips provided above you will stand out in the networking crowd.  Networking should not be an afterthought, networking should be a strategy that is part of your marketing and PR campaign, so make sure to put those networking dates on your marketing calendar… and take plenty of business cards.

Be The Expert Build a Million Dollar Empire

  Becoming the recognized expert in your field has less to do with your expertise and more about your ability to market yourself.  How many brilliant experts have you met in a particular field that are relatively unknown and definitely not rich?  They are not known as the leading expert in their market.The leading expert in their market is probably not the most experienced or most knowledgeable person in that field.  But the leading expert knew how to create their expert status through the efforts of good marketing.

Imagine what it would be like to be the leading expert in your field,  selling your expertise to clients all over the world.  You could package your expertise and knowledge in the form of books, audios, teleseminars, online courses, coaching programs, you have a wide variety of choices.  Packaging and marketing your expertise in this manner will take you to Leading Expert status faster than any other way.

Creating information products will also provide you incredible income, many “experts” are developing multi-million dollar empires using this strategy.  And you have the opportunity to share your expertise with many more people than you could using the typical “dollars for hours” consulting business model.  And your expertise doesn’t have to be your current profession or vocation, people will pay for your expertise in personal development, hobbies, anything where you can provide a solution to their perceived problem.

So time to start thinking.  What expertise or knowledge can you use to create your empire.  Every woman has some expertise that can be packaged and marketed this way and become known as the expert in her field.  Make a list, include everything that you have done professionally.  What are your hobbies?  What are you passionate about?  What “life” experiences have you gone through?  What do your friends and family come to you for advice about?  These are all clues as to what expertise and knowledge you can use to establish yourself as the expert in your market.

Once you’ve decided your expertise and the identity you want to present to the marketplace you can begin to develop your products and programs.  You’ll then implement the marketing strategies that will position you as the expert in your field.  With a little guidance and following proven marketing systems, step-by-step you can build your own Million Dollar Expert Empire.

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